:root {
  --navy: #102a43;
  --navy-deep: #0a1d2e;
  --teal: #00a6a6;
  --teal-dark: #007e7e;
  --amber: #f4a62a;
  --ice: #eef7f7;
  --steel: #5a6f82;
  --line: #d8e2e8;
  --paper: #ffffff;
  --ink: #172531;
  --max: 1180px;
  --shadow: 0 24px 60px rgba(10, 29, 46, 0.14);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, Arial, Helvetica, sans-serif;
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, input, textarea { font: inherit; }

.skip-link {
  position: fixed;
  left: 1rem;
  top: -5rem;
  z-index: 1000;
  padding: .7rem 1rem;
  background: var(--amber);
  color: var(--navy-deep);
  font-weight: 800;
}
.skip-link:focus { top: 1rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,.96);
  border-bottom: 1px solid rgba(16,42,67,.12);
  backdrop-filter: blur(14px);
}
.nav-shell {
  width: min(calc(100% - 2rem), var(--max));
  min-height: 82px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}
.brand { display: inline-flex; align-items: center; text-decoration: none; }
.brand img { width: 178px; height: auto; }
.primary-nav { display: flex; align-items: center; gap: 1.35rem; }
.primary-nav a {
  position: relative;
  text-decoration: none;
  color: var(--navy);
  font-size: .9rem;
  font-weight: 750;
}
.primary-nav a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 100%;
  bottom: -.45rem;
  height: 3px;
  background: var(--teal);
  transition: right .2s ease;
}
.primary-nav a:hover::after,
.primary-nav a[aria-current="page"]::after { right: 0; }
.nav-cta { padding: .7rem 1rem; background: var(--navy); color: white !important; }
.nav-cta:hover { background: var(--teal-dark); }
.nav-toggle {
  display: none;
  width: 46px;
  height: 42px;
  border: 1px solid var(--line);
  background: white;
  color: var(--navy);
  align-items: center;
  justify-content: center;
  cursor: pointer;
}
.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  display: block;
  width: 21px;
  height: 2px;
  background: currentColor;
  content: "";
  transition: transform .2s ease;
}
.nav-toggle span { position: relative; }
.nav-toggle span::before { position: absolute; top: -7px; }
.nav-toggle span::after { position: absolute; top: 7px; }

.shell { width: min(calc(100% - 2rem), var(--max)); margin: 0 auto; }
.eyebrow {
  margin: 0 0 .85rem;
  color: var(--teal-dark);
  font-size: .78rem;
  font-weight: 850;
  letter-spacing: .13em;
  text-transform: uppercase;
}
h1, h2, h3 {
  margin: 0;
  color: var(--navy);
  font-family: Montserrat, Arial, Helvetica, sans-serif;
  line-height: 1.08;
}
h1 { font-size: clamp(2.7rem, 5.5vw, 5.7rem); letter-spacing: -.045em; }
h2 { font-size: clamp(2rem, 3.5vw, 3.5rem); letter-spacing: -.035em; }
h3 { font-size: 1.25rem; }
p { margin: 0 0 1.1rem; }
.lead { color: #40596d; font-size: clamp(1.12rem, 1.8vw, 1.42rem); line-height: 1.55; }
.button-row { display: flex; flex-wrap: wrap; gap: .85rem; margin-top: 2rem; }
.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  gap: .65rem;
  padding: .8rem 1.15rem;
  border: 2px solid var(--navy);
  background: var(--navy);
  color: white;
  text-decoration: none;
  font-weight: 800;
  transition: background .2s ease, color .2s ease, transform .2s ease;
}
.button:hover { background: var(--teal-dark); border-color: var(--teal-dark); transform: translateY(-2px); }
.button.secondary { background: transparent; color: var(--navy); }
.button.secondary:hover { background: var(--navy); color: white; }
.button.light { background: white; border-color: white; color: var(--navy); }
.button.light:hover { background: var(--amber); border-color: var(--amber); }

.hero { position: relative; overflow: hidden; background: var(--ice); }
.hero-grid {
  min-height: min(760px, calc(100vh - 82px));
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(380px, .9fr);
}
.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(4rem, 8vw, 8rem) clamp(2rem, 6vw, 6.5rem) clamp(4rem, 8vw, 7rem) max(2rem, calc((100vw - var(--max)) / 2));
  background: #EEF7F7;
}
.hero-copy .lead { max-width: 650px; margin-top: 1.55rem; }
.hero-image { position: relative; min-height: 520px; }
.hero-image img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.hero-image::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(16,42,67,.22), transparent 48%), linear-gradient(0deg, rgba(10,29,46,.3), transparent 48%);
}
.hero-marker {
  position: absolute;
  left: 0;
  bottom: 0;
  z-index: 2;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  width: min(100%, 480px);
  color: white;
  font-size: .75rem;
  font-weight: 850;
  letter-spacing: .11em;
  text-transform: uppercase;
}
.hero-marker span { padding: 1rem .7rem; text-align: center; background: rgba(16,42,67,.92); }
.hero-marker span:nth-child(2) { background: rgba(0,126,126,.94); }
.hero-marker span:nth-child(3) { background: rgba(244,166,42,.95); color: var(--navy-deep); }

.proof-strip { background: var(--navy); color: white; }
.proof-grid { display: grid; grid-template-columns: 1.25fr repeat(3, 1fr); }
.proof-intro, .proof-item { min-height: 180px; padding: 2rem; border-right: 1px solid rgba(255,255,255,.16); }
.proof-intro { display: flex; align-items: center; color: #dce8ef; font-size: 1.05rem; }
.proof-item strong { display: block; color: white; font-family: Montserrat, Arial, sans-serif; font-size: 2rem; line-height: 1; }
.proof-item span { display: block; margin-top: .75rem; color: #c7d6df; }

.section { padding: clamp(4.5rem, 8vw, 7.5rem) 0; }
.section.soft { background: var(--ice); }
.section.dark { background: var(--navy-deep); color: white; }
.section.dark h2, .section.dark h3 { color: white; }
.section-head { max-width: 790px; margin-bottom: 3rem; }
.section-head .lead { margin-top: 1.2rem; }
.two-col { display: grid; grid-template-columns: minmax(0,.85fr) minmax(0,1.15fr); gap: clamp(2.5rem, 6vw, 6rem); align-items: start; }
.services-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.service-card { min-height: 285px; padding: 2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); background: white; }
.service-card .number { color: var(--amber); font-weight: 900; font-size: .82rem; letter-spacing: .1em; }
.service-card h3 { margin: 1rem 0 .8rem; }
.service-card p { color: var(--steel); }
.service-card a { color: var(--teal-dark); font-weight: 800; text-decoration-thickness: 2px; text-underline-offset: .2rem; }

.image-panel { position: relative; min-height: 520px; box-shadow: var(--shadow); }
.image-panel img { width: 100%; height: 100%; object-fit: cover; }
.image-panel .caption {
  position: absolute;
  left: 0;
  bottom: 0;
  max-width: 78%;
  margin: 0;
  padding: 1rem 1.25rem;
  background: var(--navy);
  color: white;
  font-size: .88rem;
}
.check-list { list-style: none; padding: 0; margin: 1.6rem 0 0; }
.check-list li { position: relative; padding: .65rem 0 .65rem 2rem; border-bottom: 1px solid var(--line); }
.check-list li::before { content: ""; position: absolute; left: 0; top: 1.15rem; width: 10px; height: 10px; background: var(--teal); }

.comparison {
  display: grid;
  grid-template-columns: minmax(0,.95fr) minmax(0,1.05fr);
  min-height: 610px;
  background: var(--navy);
  color: white;
}
.comparison-media { position: relative; min-height: 460px; overflow: hidden; }
.comparison-media img { width: 100%; height: 100%; object-fit: cover; }
.comparison-media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(0deg, rgba(10,29,46,.45), transparent); }
.comparison-copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(2.5rem, 6vw, 5.5rem); }
.comparison-copy h2 { color: white; }
.comparison-copy .lead { color: #d4e1e9; margin-top: 1.25rem; }
.comparison-steps { display: grid; grid-template-columns: repeat(3,1fr); gap: 1rem; margin-top: 2rem; }
.comparison-step { border-top: 4px solid var(--teal); padding-top: .85rem; color: #d4e1e9; }
.comparison-step:nth-child(3) { border-color: var(--amber); }
.comparison-step strong { display: block; color: white; }

.cta-band { background: var(--teal-dark); color: white; }
.cta-grid { display: grid; grid-template-columns: 1fr auto; gap: 2rem; align-items: center; padding: 3.3rem 0; }
.cta-grid h2 { color: white; font-size: clamp(1.8rem, 3vw, 2.8rem); }

.page-hero { position: relative; padding: clamp(5rem, 10vw, 9rem) 0 clamp(4rem, 7vw, 6.5rem); background: var(--ice); overflow: hidden; }
.page-hero::after { content: ""; position: absolute; right: -10vw; top: -60%; width: 44vw; aspect-ratio: 1; border: 80px solid rgba(0,166,166,.09); border-radius: 50%; }
.page-hero .shell { position: relative; z-index: 1; }
.page-hero h1 { max-width: 880px; font-size: clamp(2.6rem, 5.3vw, 5.2rem); }
.page-hero .lead { max-width: 760px; margin-top: 1.4rem; }
.content-grid { display: grid; grid-template-columns: 280px minmax(0,1fr); gap: clamp(2.5rem,6vw,6rem); }
.side-label { position: sticky; top: 112px; align-self: start; padding-top: .8rem; border-top: 4px solid var(--amber); color: var(--navy); font-weight: 850; }
.stack > * + * { margin-top: 2rem; }
.detail-card { padding: 2rem 0; border-top: 1px solid var(--line); }
.detail-card:first-child { border-top: 0; padding-top: 0; }
.detail-card h2, .detail-card h3 { margin-bottom: .8rem; }
.detail-card p { max-width: 820px; color: var(--steel); }
.detail-tagline { color: var(--navy) !important; font-size: 1.15rem; font-weight: 800; }

.portrait-layout { display: grid; grid-template-columns: minmax(300px,.78fr) minmax(0,1.2fr); gap: clamp(3rem,7vw,7rem); align-items: center; }
.portrait {
  position: relative;
  overflow: hidden;
  background: #EEF7F7;
  box-shadow: var(--shadow);
}
.portrait img {
  position: relative;
  z-index: 1;
  width: 100%;
  aspect-ratio: 4 / 5;
  padding: 1.5rem 1rem 0;
  object-fit: contain;
  object-position: center bottom;
}
.portrait::after { content: "Matthew Rust\A Founder and Principal Consultant"; white-space: pre-line; position: absolute; z-index: 2; right: 0; max-width: 100%; bottom: 2rem; padding: 1rem 1.2rem; background: var(--amber); color: var(--navy-deep); font-weight: 850; line-height: 1.35; }
.quote { margin: 2.2rem 0 0; padding-left: 1.4rem; border-left: 5px solid var(--teal); color: var(--navy); font-size: 1.3rem; font-weight: 750; }

.contact-grid { display: grid; grid-template-columns: minmax(0,.85fr) minmax(0,1.15fr); gap: clamp(3rem,7vw,7rem); }
.contact-list { list-style: none; padding: 0; margin: 2rem 0 0; }
.contact-list li { padding: 1rem 0; border-top: 1px solid var(--line); }
.contact-list strong { display: block; color: var(--navy); }
.contact-list a { color: var(--teal-dark); font-weight: 800; text-underline-offset: .2rem; }
.pricing-panel { padding: 2.5rem; background: var(--navy); color: white; }
.pricing-panel h2 { color: white; }
.price { display: block; margin: 1.2rem 0 .4rem; color: var(--amber); font-family: Montserrat, Arial, sans-serif; font-size: clamp(2.7rem,5vw,4.6rem); font-weight: 850; line-height: 1; }
.price small { color: white; font-size: 1rem; }

.empty-insights { display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.insight-topic { padding: 2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.insight-topic h3 { margin-bottom: .8rem; }
.insight-topic p { color: var(--steel); }

.site-footer { background: var(--navy-deep); color: #c9d7e0; }
.footer-main { display: grid; grid-template-columns: 1.3fr .7fr .9fr; gap: 3rem; padding: 4rem 0 3rem; }
.footer-brand img { width: 190px; filter: brightness(0) invert(1); }
.footer-brand p { max-width: 430px; margin-top: 1rem; }
.footer-links { display: grid; gap: .55rem; align-content: start; }
.footer-links strong { color: white; margin-bottom: .3rem; }
.footer-links a { text-decoration: none; }
.footer-links a:hover { color: var(--amber); }
.footer-bottom { padding: 1.2rem 0 2rem; border-top: 1px solid rgba(255,255,255,.13); font-size: .8rem; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .55s ease, transform .55s ease; }
.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .nav-toggle { display: inline-flex; }
  .primary-nav {
    display: none;
    position: absolute;
    left: 1rem;
    right: 1rem;
    top: calc(100% + 1px);
    padding: 1.2rem;
    background: white;
    border: 1px solid var(--line);
    box-shadow: var(--shadow);
    flex-direction: column;
    align-items: stretch;
  }
  .primary-nav.open { display: flex; }
  .primary-nav a { padding: .55rem .25rem; }
  .primary-nav a::after { display: none; }
  .hero-grid, .comparison { grid-template-columns: 1fr; }
  .hero-copy { padding-left: max(1.25rem, calc((100vw - var(--max)) / 2)); }
  .hero-image { min-height: 460px; }
  .proof-grid { grid-template-columns: repeat(2,1fr); }
  .proof-intro, .proof-item { min-height: 150px; }
  .services-grid, .empty-insights { grid-template-columns: repeat(2,1fr); }
  .two-col, .portrait-layout, .contact-grid { grid-template-columns: 1fr; }
  .image-panel { min-height: 460px; }
  .content-grid { grid-template-columns: 1fr; }
  .side-label { position: static; }
  .footer-main { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}

@media (max-width: 640px) {
  .nav-shell { min-height: 70px; }
  .brand img { width: 145px; }
  .hero-grid { min-height: auto; }
  .hero-copy { padding: 4.5rem 1.25rem; }
  .hero-image { min-height: 390px; }
  .hero-marker { font-size: .63rem; }
  .proof-grid, .services-grid, .empty-insights, .footer-main { grid-template-columns: 1fr; }
  .proof-intro, .proof-item { min-height: auto; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.16); }
  .section { padding: 4.5rem 0; }
  .service-card { min-height: auto; }
  .comparison-steps { grid-template-columns: 1fr; }
  .cta-grid { grid-template-columns: 1fr; }
  .portrait::after { right: 0; bottom: 1rem; }
  .pricing-panel { padding: 2rem 1.4rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .reveal { opacity: 1; transform: none; }
}

.error-page { min-height: 100vh; display: grid; align-items: center; }
.error-logo { width: min(240px, 60vw); margin-bottom: 3rem; }
